Nationwide to end tour sponsorship in 2012

Golf Betting Lines

09/03/2010 - Dublin, OH (Sportsbook Betting Lines) - Nationwide Insurance has closed one door and opened another.

The company said Friday it will no longer sponsor the PGA Tour's developmental circuit when its contract runs out after the 2012 season. But it also announced a six-year deal to become the presenting sponsor of the Memorial Tournament beginning in 2011.

The insurance giant has been the title sponsor of the Nationwide Tour since 2003, when it took over for Buy.com, and is currently in the eighth year of a 10-year deal.

PGA Tour commissioner Tim Finchem said he doesn't anticipate any problems finding another company to sign on as a sponsor for the 2013 season and beyond.

"Some people view it as maybe the best branding opportunity in sports because of the overall exposure," Finchem said.

He said the tour wants to find a company "that's active, engaged (and) wants to build something."

"And if we can manage that," Finchem said, "we'll be just fine."

Nationwide executive Jim Lyski said the company has been happy to be the namesake of the developmental tour, but jumped at the opportunity to sponsor the Memorial.

Jack Nicklaus' tournament -- a top draw on the PGA Tour -- is held at Muirfield Village in Dublin, close to Nationwide's headquarters in Columbus.

"We have been very, very happy over the last several years with the Nationwide Tour, but when we had an opportunity to step up and sponsor or present the Memorial, it was too good of an opportunity to pass," Lyski said.

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SPORTS BETTING

NFL Football Betting Online

In terms of sports wagering, the NFL is "the most popular game in town." The explanation behind that is easy.

It is called the "pointspread."

Many years ago, NFL games, as well as the more popular college games, used straight odds as a vehicle for betting. For example, if the Bears were playing the Giants, and it shaped up as a competitive contest, the Bears might be, say, a 7/5 favorite. If they were playing an also-ran, it might be 10/1. Well, there is a point where a line becomes prohibitive, as far as betting the favorite. And who would waste money betting an underdog that has virtually no chance? Such a setup did not contribute to promoting betting action.

But in modern sports betting, a "pointspread" is used.

A NFL pointspreads are exactly that, a pre-established point difference between the two sides that will, for all intents and purposes, create a handicap that evens things out, and in doing so, produces comparable wagering activity on both sides of that proposition. So in lieu of a odds figure in which to bet the team to win outright, the Bears might be a three-point favorite over the New York Giants, and a 17-point favorite over the also-ran. Now that the team that is the underdog can "get" points, there can be equal action on both sides.

In sportsbooks, this is usually done with efficiency by charging the losing bettors 10% extra - in effect, bettors are laying 11/10 on those games. So they are actually betting $110 to win $100. If they lose, they pay the "vig." If they win, they simply collect.

The establishment of the pointspread as the corner stone around which team sports like football can be wagered upon was truly what brought gridiron betting into the stratosphere for online football betting .

Don't believe it? Just take a look at what happens around the Super Bowl.

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